SINDHU PERURI

PERURI DESIGN COMPANY

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LIVING ROOM: ISHARA - ROOM #4

Version 1: (Hanna’s edits)

The elegance of this Victorian home felt like the perfect setting to give form to a long-held dream: a showhouse space that seamlessly blends Sindhu’s Indian roots with a contemporary design sensibility. A space that balances East and West; living comfortably in both worlds.

With its high ceilings, classic picture moulding, and dramatic curved bay window, the living room was envisioned as a celebration of heritage craft, thoughtfully reimagined and layered with modern furnishings. The hand painted motifs, mirror work and fretwork details date back centuries, originating in ancient India. 

The bespoke furniture is the result of close collaboration. Designed by Sindhu and brought to life by artists and makers through hand painting, carving, and leatherwork using time-honored techniques, each piece is elevated to the level of collectible design. Its silhouettes remain intentionally modern, allowing the furniture to resonate with contemporary architecture and the way we live today.

Version 2: (As given)

The elegance of this Victorian home felt like the perfect setting to give form to a long-held dream: a showhouse space that seamlessly blends my (Sindhu’s) Indian roots with a contemporary design sensibility. A space that balances East and West; living comfortably in both worlds.

With its high ceilings, classic picture mouldings, and dramatic curved bay window, the living room was envisioned as a celebration of heritage craft, thoughtfully reimagined and layered with modern furnishings. The hand painted motifs, mirrorwork and fretwork details date back centuries, originating in ancient India. 

The bespoke furniture is the result of close collaboration. Designed by (us) Sindhu and brought to life by artists and makers through hand painting, carving, and leatherwork using time-honored techniques, elevates each piece to the level of collectible design. Their silhouettes remain intentionally modern, allowing them to resonate with contemporary architecture and the way we live today.

PHOTOGRAPHY

Download professional room photography here. (ADD LINK)

CREDITS

Interior Design
Sindhu Peruri, Peruri Design Company
Website: peruridesigncompany.com
Instagram: @peruridesigncompany
Facebook: @sindhu.peruri
LinkedIn: @peruridesigncompany

Styling
Tiffany Blaylock, Matador Studio
Website: matadorstudio.design
Instagram: @matador_studio

Photography
Brad Knipstein Photography
Website: knipstein.com
Instagram: @rbradleyphoto

Photo credits are required in all contexts. All social media use must link back to the designer and photographer’s social media profiles.

KEY VENDORS BY LOCATION

Fireplace Wall

  • Marble Elements and Hearth – Azul Cielo by Pietra Fina

  • Decorative Mirrorwork Tiles – Linda Fahey

  • Metalwork and Firescreen – Mary Ravelli, One Off

  • Artwork Above Fireplace: Silk Textile Art – Kamila Ahmed

Furniture Grouping in Front of Fireplace

  • Custom Curved Sofa – Build Lane

    • Seat Fabric: Villa Nova (via De Sousa Hughes)

    • Back Fabric: Zoffany (via Studio RSH)

  • Custom Area Rug – Safar Rugs

  • Custom Floor Lamp – Collaboration with Indo Made

  • Accent Chair – Holotype Occasional Chair by Refractory (available at Coup D’Etat)

  • Side Table – Promontory Drink Table by Refractory (available at Coup D’Etat)

  • Coffee Table – Leather-wrapped design by Sindhu Peruri (available through designer)

  • Chandelier – Altostratus by Ladies and Gentlemen Studios

Window Wall

  • Reversible Swing – Studio Chisel

    • Fabric: Namay Samay (via De Sousa Hughes)

Window Treatment

  • Roman Shades – Drapery Guru

    • Fabric: Raoul Textiles (via De Sousa Hughes)

Wall Across from Fireplace

  • Split Sofa – Designed by Sindhu Peruri (available through designer)

    • Fabric: Rogers & Goffigon (via Kneedler Fauchere)

    • Trim: Fringe Market (via De Sousa Hughes)

  • Photography Above Sofa: Mahadevi’s Divine Power – Karen Knorr, Danziger Gallery

  • Bespoke Handpainted Brass Ottoman – Designed by Sindhu Peruri (available through designer)

    • Faux Leather/Vinyl: Kirkby Design (via De Sousa Hughes)

  • Pieles (formerly Wire Mesh) – Ektor Garcia, Rebecca Camacho Gallery

Wall As You Enter

  • Mirror: Sentinel Mirror by Caste (available at De Sousa Hughes)

  • Sconces: Nath Sconce 10 by Indo Made

  • Custom Console: Designed by Sindhu Peruri (available through designer)

  • Antique Side Table (Repurposed): Revitaliste

General / Additional Vendors

  • Decorative Painter: Caroline Lizarraga

  • Architectural Plaster: TBC Plasters Artisans

  • Electrical: Atex Remodeling

  • Contractor: Cook Construction

  • Decorative Pillows: Essa Studios

  • Millwork: Gamma Cabinetry

  • Stone Fabrication: Argo Tile & Stone

  • Switches: Corston Architectural

COLLECTIBLE DESIGN

  • Pichh Pouf: Hand-painted brass poufs featuring a verdant garden, each meticulously painted by an artist in the Indian miniature style known as Pichhwai. Originating in 17th-century India, this intricate style is celebrated for its lush landscapes and depictions of animals such as cows, lotuses, and peacocks. The pouf itself is crafted from Burma teak with brass detailing by a skilled maker in Hyderabad, bringing together a rich mix of materials and artisanal techniques.

  • Zari Sari Demilune: Crafted from ash wood, this demilune is sculpted to evoke the drape of a sari. A gold-foiled border recalls the richness of traditional Indian textiles, while intricately hand-carved floral motifs create an embossed effect, echoing the raised texture and intricacy of fine embroidery.

  • Pondicherry Cocktail Table: Shaped not quite as a circle, this piece reimagines the traditional placement of table legs. Beautifully leather-wrapped and crafted from Burma teak, it features a brass top and reflects the artistry of Pondicherry, a town shaped by its history as a French colony since 1674.

RENDERINGS

See project renderings here.

SINDHU PERURI

Growing up in India, Sindhu recalls her grandfather, a textile merchant, unfurling exquisite hand-loomed sarees blended from silk, cotton, and metallic threads. The vivid colors, dynamic prints, and ornate gold embroidery inspired her love for design and craftsmanship.

Fast forward a few decades,  this reverence for artisan-made pieces and rich texture has fused with California’s relaxed luxury. The result? A signature style that’s elegant and bold, yet artfully restrained and carefully curated.

With over ten years of experience in interior architecture and design, she finds immense joy in designing warm, inviting, layered and deeply personal spaces that are tailor-made for the people who inhabit them. 

PERURI DESIGN COMPANY

Peruri Design Company is known for composing spaces that radiate warmth and joy, blending beauty, purpose, and function. From expansive renovations to bespoke ground-up construction, Peruri Design Company ensures every interior aligns with the architecture, the surrounding environment and the people within. From initial design ideations to curating furnishings, fixtures, and finishes, they aim to identify and enhance each client’s unique style to suit the diverse roles their home must play. Whether setting the scene for packing school lunches or hosting elegant champagne brunches, their team is committed to crafting rich, welcoming spaces that elevate everyday living

THE SAN FRANCISCO DECORATOR SHOWCASE

The San Francisco Decorator Showcase began in 1977, when the late Nan Rosenblatt — a University High School parent and accomplished interior designer — and Philip Fernandez, the first president of the school’s Parents Association, envisioned an event that would bring the design community together in support of education. In its first year, the Showcase raised $26,000, laying the foundation for a legacy that continues to transform lives. Over nearly five decades, the event has united the Bay Area’s most visionary designers, artists, and craftspeople, raising over $21 million to benefit the University High School Financial Aid Program.

This year’s event will be held at 2935 Pacific Avenue in Pacific Heights. The elegant 9,400 sq. ft. home features a stunning 2,150 sq. ft. rooftop deck with breathtaking city and bay views. The home will be open to the public from April 25 through May 25, 2026. Tickets may be purchased here, with all proceeds benefitting San Francisco University High School’s financial aid program.

PUBLICIST

Lisa Davis
DAVIS GONTHIER
415.793.3334
lisa@davisgonthier.com
Instagram: @davisgonthier