PEGGY’S ART ATELIER
Welcome to a room that embodies the vibrant essence of modernist elegance intertwined with artful objects and designed to ignite the spirit of modern art. The walls, crafted in textured plaster, exude a sense of character, embracing the depth within a rich palette.
Inspired by Peggy Guggenheim, a visionary and advocate for contemporary art, the room is infused with her spirit as a curator and patron of groundbreaking artists. In hommage to her fearless promotion of the avant-garde, our space aims to bring forth a symbiotic relationship between art and living.
Guggenheim’s passion for modernism resonates, yet her collection’s unique inclusion of tribal and indigenous art reflects an intersection between diverse cultures and artistic expressions. We paired “non-Western” objects with modernist pieces, for a presentation of the current artists who will be the collectibles of tomorrow. We invite you to commune with art and experience the transformative power it brings to living spaces for the modern day entrepreneur to commune with her collection and her books.
ROOM PHOTOGRAPHY
CREDITS
Interior Design by Sabra Ballon, ballonSTUDIO | @sabraballon | ballonstudio.com
Photography by Christopher Stark | @christopherstark
Photo credits are required in all contexts. All social media use must link back to the designer and photographer’s social media profiles.
PHOTOGRAPHY
Download professional room photography here.
KEY VENDORS
Berggruen Gallery - Artwork: Deux Tetes de Femmes Avec Une Fleur (1949) by Fernand Leger; Diptych #2 (2019) by Richard Serra
Bright on Presidio - Sconces by Occhio; Coral Table Lamp by Marre Moerel
bSTUDIO x Noir - Bull Console
bSTUDIO x Safar - Custom DaDa Rug
Coup D’Etat - Art by James Bearden; Relics Stool and Ottoman by Konekt + Cameron Welch; Oasis Sofa by Coup Studio, upholstered in Zuccheroso Lagoon
Carlisle Wide Plank Flooring - Wood Flooring
Casemore Gallery - Artwork: #9216-B by Todd Hido
Color Atelier - Plaster
De Sousa Hughes - Goccia Swivel Chair by Natasha Baradaran, Upholstered in Romo
Flexform - Vacuna Table Lamp by Artemide; Tête-à-Tête Portable Lamp by Davide Groppi
Forbes and Lomax - Switches and Outlet Covers
Gregory Cook, Cook Construction - General Contractor
Hewn - A5 Side Table by Gary Hutton
Iko Iko - Artwork: And A Tangerine
Jiun Ho Textiles - Throw Pillow Fabric
Madda Studio Oaxaca, Mexico: Throw Pillows
Madina Aryeh - Throw Pillow Fabrication
Maharam - Vegan Leather for Wrapped Shelves
SB Fine Arts - Sculpture: Still Stand No. 22 (2023) by Joel Escalona
Sherwin-Williams - Paint
Sibrian Electric - Electrician
TK Floors - Flooring Installer
Tricolor - Painter and Plasterer
Upstart Modern Gallery and Art Consulting - Artwork: Born Into Colors by Lonnie Holley; Art 5: Morbius Angled Sculpture by David Fought
White Dirt - Sculptures by Dana Harel
ABOUT SABRA BALLON, ballonSTUDIO
For over 20 years, ballonSTUDIO has been deeply committed to people, planet & purpose, which aren’t just principles but the heartbeat of our business. A leading boutique design firm in San Francisco, we are dedicated to turning clients' vision of a "beautiful life" into stunning reality. By interweaving the realms of architecture, hospitality, and fine art, we craft spaces that aren't merely aesthetic triumphs but also intimate reflections of our client's distinctive personalities and values. With a global reputation and recognition in prestigious publications such as Elle Décor, Luxe, California Homes, and CA Home + Design, Sabra and her team redefine sophistication and bring unparalleled expertise to every project.
Sabra's connection to 2898 Broadway runs deep. It began with a cherished family tradition of attending the SF Decorator Showcase each Mother's Day. In 1989, she explored this very home with her mother and grandmother when it was featured in the Showcase. Now, years later, Sabra finds herself back at 2898 Broadway, but this time as a participating designer. She attributes her passion for interior design and her profound affection for San Francisco to these early experiences, completing a meaningful journey that has come full circle.
ABOUT THE SAN FRANCISCO DECORATOR SHOWCASE
The story of the San Francisco Decorator Showcase began in 1977, when Nan Rosenblatt, a former San Francisco University High School parent and an accomplished interior designer, and Philip Fernandez, the first president of the school’s Parents Association, conceived the first Showcase to raise funds for University’s financial aid program. In its first year, the Showcase raised $26,000 – since then it has raised over $18 million to benefit the program.
This year’s event will be held at 2898 Broadway, located at the top of Pacific Heights. Commissioned in 1899 by his father Duane Bliss, architect Walter D. Bliss designed this magnificent home in Dutch Colonial Revival style with panoramic views of the San Francisco Bay. The home will be open to the public from April 27 through May 27, 2024. Tickets may be purchased here with all proceeds benefitting the San Francisco University High School’s financial aid program.
MEDIA CONTACT
Lisa Davis
DAVIS GONTHIER
415.793.3334
lisa@davisgonthier.com
Instagram: @davisgonthier